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"STREETWEAR IS NOT ABOUT CLOTHES"
Founder, Creative Director, Designer, Photographer,
The main idea for this final work of mine was to show that streetwear is nothing without the people that are wearing the clothes. So I build this brand completely from scratch.
Summarized, I created the corporate design, printed the clothes by hand (screenprinting), photographed the campaign, designed a brandbook, build the packaging by hand and ultimately hosted a vernissage where I showcased my work from the past 3 months.
This project really showed me, that it doesn`t matter how big a project might seam, as long as you envision your goal, sky is the limit.
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